Facebook APPLICATION
In today’s Web 2.0 culture we see all websites, especially the world-famous Facebook flooded with new applications, games, contests, quizzes, and all types of different entertainment. However, these new tools aren’t just there for people to have fun and, like mostly everything in this world, they can have a specific objective for any type of business.
Facebook applications, depending on the type, can help you reach many different targets. This site has users ranging from small children to grandparents, so you can hit pretty much any demographic you want if you create your applications right. This new type of promotion can be very useful thanks to the fact that every time someone uses your application, the name of your company will pop up and they won’t get tired of it.
Brand positioning or top of mind is crucial nowadays, especially on the web, because you will always have to battle many many different businesses on the global E-market. This makes it vital for the name of your brand to be the first, or at least one of the first ones that pops into the mind of a potential client. Applications on sites like Facebook help you do this thanks to the repeated exposure to a brand’s name.
It is not often that a business can throw its name at a client’s face repeatedly during a short period of time and have them stand it. If you play too many commercials on TV, people get tired, and the same thing happens with the radio. However, if you entertain them with a game or any type of activity online, they’ll notice your brand name, but they will never get sick of it. There might just be no better tool for a new campaign, for example. It’s cheap, easy, and has guaranteed exposure.
we have compiled a list of 11 benefits that businesses can receive by using Facebook and some of the applications available.
11 Business Benefits of Using Facebook Applications
1. Branding - Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.
2. Customer Engagement - Using Facebook applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.
3. Drive Web Traffic - Facebook can act as a portal point for driving traffic to your site and other online properties.
4. Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Facebook profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.
5. New Customer Acquisition - Facebook provides an opportunity to find consumers you may have not otherwise discovered.
6. Lead Generation - Similar to the previous point is that Facebook can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.
7. Client Retention - provides another potential interception point to build the relationship with your consumer.
8. Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Facebook. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Facebook is "IN" and the fact that you are using Facebook could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Facebook continues to gain popularity and it is not going away anytime soon.
9. The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Facebook is attracting quite a crowd.
10. Feedback Mechanism - Using Facebook and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.
11. Build Business Use Cases - Facebook can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
