Every business needs its own color to incorporate into its design. It should be a color that matches the company’s personality. It should define the company’s outgoing appearance, its identity.
Color can be very powerful from a marketing perspective. It can increase brand awareness, and provoke emotional response from customers. A good color automatically adds an air of style to a company’s design. The right color can even drive sales.
Choosing the right color for your designs, then, is very important. Changing designs further down the line can be extremely costly not just from a logistics point of view, but also in regards to brand awareness.
Meanings of Colors
Red
Red is a very emotionally intense color. Being the color of blood and fire, it is associated with energy, war, power, as well and passion and love. Red has high visibility, which is why it is used for stop lights and fire extinguishers. The shade of red can be adjusted to represent anything from romance to harvest.
Green
Green is the color of nature. It represents growth and fertility, also Earth and the environment. Dark green is also associated with money. Green is used to indicate safety, peace, and healing. However, it can also symbolize jealousy and sickness.
Blue
The color of the sky and sea, it symbolizes loyalty, trust, and heaven. Blue has a calming effect and is often associated with cleanliness or intellect. It is also worth noting that blue is often associated as a masculine color, appealing to males.
Pink and Purple
These combine the stability of blue with the energy of red. They symbolize nobility, luxury, and ambition. Purple is seen as an artificial color as it is not seen so much in nature. It is also associated as a feminine color, and is highly appealing to children.
White
Light, goodness, and innocence are of course represented by white. It means safety and cleanliness, and is often used as a contrast to black. White is associated with coolness as it is the color of snow. It can represent simplicity.
Black
Black is often associated with death, but also with power and elegance. It can represent fear or the unknown, as well as grief, or formality. Black can give an illusion of depth, and allow other, brighter colors to stand out.
Yellow
The color of sunshine. It is associated with joy and energy. Yellow can have a warming effect, producing cheer and stimulating mental activity. It is also good at getting people’s attention. However, yellow is not an elegant color, often associated with childishness and light-heartedness.
Thanks for letting us know the meanings of various colours, how it plays more important role in website design.
My opinion has always been that a website colour should be picked to match/contrast (whatever) the colour of most images/information that will be used on website.
For instance, a logde/camping/tourist guide website is likely to have photographs of greenary, blue skies, oceans, lanscapes. so the website colour should be a tone that goes well with blues/greens.
All the informative websites which provide lot of reading material should always be White/light background which makes it easy for reader.
The girls designer clothes websites should be girls appealing colour like pink/purple.
As it turns out, the ‘meaning of colours’ happen to match my opinion.
Its no coincidence; there must be a scientific reason behind having colours as symbol of different emotions.
The subject line is quite interesting. You definitely need to spend enough
of your time in research work before commenting on any blog posting.
Otherwise, you can be the talk on the blog. Commenters will divert their
conversation from the post to centre you and it is embarrassing, if your
comments are not wise enough. Recently, I did a blog commenting on a blog
related to international law firms, and believe me; it took me more than an
hour to finish it up with 50-60 words!
Other variant is possible also